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Leadership truths no 2: Great leaders unite others behind a clear future vision
Here’s the second in our series aiming to simplify the maze of leadership theories – by highlighting common themes and findings that are supported by robust research.
The importance of driving behavioural change in sales transformation
If you’re a business leader thinking about undergoing a sales transformation programme consider this. Less than a third of transformations succeed as expected, with a staggering 70 percent of failures due to an organisation’s inability to adopt the required new behaviours quickly and completely.
In the news… our October digest of HR articles
Welcome to our October digest of HR articles that we feel are worth sharing. This month’s selection are primarily focused on wellbeing, leadership, training and development and the future of work. Enjoy! Always on’ work cultures putting British employees at risk (HR Director) The first article this month is one from HR Director magazine, where [...]
Leadership truths no 1: Great leaders are open-minded and always learning
Do you find the myriad of different leadership models and theories difficult to navigate? You’re in good company! Personally, I find it helpful to focus in on areas of commonality or convergence, as well as what the research tells us about these areas – this tends to lead me away from the buzz words and passing trends.
Good salespeople are low in empathy, aren’t they?
According to a recent YouGov survey, a majority of Britons feel that empathy is on the decline in the UK. Are we turning into a nation of people who see events only from their own perspective? Are we less interested in other people’s views? And if this is the case what relevance does it have for sales?
Whether we’re being cold-called by our utilities provider to commit to a longer-contract with more add-ons for only an extra £7.50 a month or encouraged by our car insurance provider to add legal protection or no claims discount cover again for just a small increase in our premium, it seems that the customer is increasingly seen as someone who should be wrung dry for every available penny regardless of what their actual needs might be.
In the news… our September digest of HR articles
At Bloojam we believe strongly in sharing and broadening the debate on various topics. So, we’re introducing a new monthly blog where we will share 5 interesting articles from the HR and national media. This month’s selection is primarily focused on leadership development and the candidate/employee experience. Sure fire ways of losing your talent and [...]
The importance of the salesperson in complex sales
In a strategic sales environment, selling is complex:
Potential customers are more informed about both the selling organisation and their competitors. 82% of business buyers agree that technology has made it easier for them to take their business elsewhere. (State of the Connected Customer, Salesforce Research October 2016)
There are more individuals involved on the buyer side. The number of people involved in B2B solutions purchases has climbed from an average of 5.4 two years ago to 6.8 today (The New Sales Imperative, CEB 2017)
These individuals come from different departments and have different, often conflicting, goals and priorities. As a result, decision-making takes longer; 84% of customers report that their purchase process took longer than expected so that the average purchase decision now takes 4.9 months (CEB 2017)
The Charisma Red Herring
There have been a huge number of references in the press and media in recent weeks to “charisma” and the varying amounts the Tory leadership contenders each possess it. Now that we have our tousled-haired PM in place, the references to his “charisma” and “charm” continue.
Why customer experience matters in B2B sales and how to deliver it.
In the latest ‘State of the Connected Customer’ report from Salesforce, your B2B buyer’s needs are laid bare. 89% of buyers say the experience a company provides is as important as the products or services it provides. The salesperson’s role in providing that experience is critical and the great news is, if you can provide a quality experience, 82% of buyers say that it raises their expectations of other companies, thereby raising the bar for your competition.