ACUITY® ONLINE SALES ASSESSMENT

Explore what really drives sales performance

Acuity measures the motivations, sales behaviours and interpersonal capabilities that distinguish high-performing strategic salespeople—turning behavioural insight into better hiring, coaching and development decisions.

Measure what matters

THE ACUITY® MODEL

High-performing salespeople are distinguished not simply by what they know, but by why they act, what they do and how they build customer relationships.

Personal Drive (WHY)

The motivation, goal focus and self-belief that sustain effort, resilience and consistency.

Sales Focus (WHAT)

The behaviours that help sellers gather insight, educate customers and progress opportunities.

Interpersonal Insight (HOW)

The capacity to explore customer perspectives, adapt interpersonal style and build trusted relationships.

Acuity measures nine capabilities across these three connected dimensions, creating a practical, evidence-based view of sales potential and performance.

The nine capabilities measured by Acuity for Strategic Sales

Sales at the centre

Unlike generic assessments adapted for sales, Acuity® was designed around the behavioural demands of complex B2B selling.

  • Realistic sales scenarios reveal how people are likely to respond in customer conversations.
  • Acuity measures both the motivation to sell and the behaviours demonstrated when selling.
  • Its distinctive questionnaire design reduces obvious “right” answers and artificially inflated results.

Reporting and data analytics

Turn assessment data into practical decisions

Acuity® reporting translates behavioural data into clear, actionable insight for individuals, managers and sales leaders.

  • Identify individual strengths and development priorities.
  • Compare teams against relevant sales benchmarks.
  • Distinguish between motivation, behaviour and interpersonal capability.
  • Target coaching and development where it will have the greatest impact.

Applications across the sales talent lifecycle

Use Acuity to make better, evidence-based decisions about recruitment, progression and development.

Sales recruitment

Assess behavioural fit for complex sales roles and recruit with greater confidence.

Promotion and succession

Identify individuals with the capability to succeed at the next level.

High-potential identification

Find emerging sales talent and support future succession plans.

Individual development

Give sellers personalised feedback and practical development support tailored to their specific needs.

Training needs analysis

Pinpoint team-wide capability gaps to focus investment where it will have the greatest impact.
DISCUSS ACUITY

CASE STUDY

How Arup developed technical experts into trusted advisers

Discover how Arup used Acuity to identify the sales capabilities that matter, focus development and strengthen consultant-led growth.
READ CASE STUDY
Bloojam case study with Arup

Download the Acuity white paper

Complete the form below to access the Acuity for Strategic Sales white paper.
  • Understand the Acuity model and its evidence base.
  • Explore the nine capabilities measured.
  • See how behavioural insight supports selection and development.
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Acuity® Online Assessment