Sales Performance Psychology For B2B Organisations

Bloojam Consulting helps organisations improve commercial performance by understanding, measuring and developing the human behaviours that drive strategic B2B sales success.

Through Acuity, our evidence-based behavioural assessment framework, we help sales organisations benchmark capability, improve hiring, strengthen coaching and build high-performance sales cultures.

Evidence That Behaviour Drives Performance

58%

Sales Performance Differential

Acuity sellers significantly outperformed peers at SCC.

23%

More Revenue Generated

Acuity sellers at Global delivered 23% more sales revenue per month than peers.

Top 1/3

Sellers Show Acuity

The best performing salespeople achieved higher scores on Acuity than peers at Bupa.

Discover What Great Looks Like In Sales

Many sales organisations invest in process, systems and training. But sustainable commercial performance is behavioural before it is procedural. Bloojam helps organisations identify the capabilities that influence how sellers build trust, create momentum, influence stakeholders and develop more valuable customer relationships. Acuity measures strategic sales capability across three key Dimensions:
Personal Drive (WHY)

The blend of motivation, goal focus and self-belief that support resilience and consistency.

Sales Focus (WHAT)

The behaviours that enable sellers to tailor insights, educate buyers and progress opportunities.

Interpersonal Insight (HOW)

The behaviours that build credibility, influence stakeholders and create trusted advisor relationships.

Acuity for Strategic Sales Framework

Trusted By Sales And Talent Leaders:

Acuity gives us a strategic advantage — it connects sales behaviour directly to business outcomes.

Adam Clark

Chief Revenue Officer, SCC

The insights from Acuity led to a lot of discussion about how we approach sales conversations.

Alan Belfield

Chairman, Arup

The Acuity data showed a clear link between the Acuity capabilities and sales performance.

Will Shaw

Corporate Director, Bupa

Behavioural Insight For Commercial Challenges:

Sales Capability Benchmarking

Understand organisational strengths, gaps and development priorities.

Sales Recruitment

Improve hiring confidence by assessing behavioural fit for strategic sales roles.

Coaching & Development

Give managers better insight, sharper coaching conversations and more targeted development plans.

Sales Transformation

Identify the behavioural shifts required to support commercial change.

Leadership Development

Equip sales leaders to build stronger coaching cultures.

Team Effectiveness

Create a shared understanding of what good sales behaviour looks like.

Ready To Understand The Behaviours Driving Sales Performance?

Whether you are hiring, developing, transforming or benchmarking a sales organisation, Bloojam helps you make better decisions through behavioural insight.
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