CASE STUDIES
Behavioural insight linked to commercial performance
FEATURED CASE STUDY
Transforming sales performance at SCC
Highly Commended at the ABP Awards 2026
Recognised in the Excellence in Behavioural Interventions category for Bloojam and SCC’s evidence-led approach to transforming sales performance through Acuity.
128% vs 81%
Top-quartile sellers averaged 128% of target, compared with 81% for the bottom quartile.
Robust recruitment
Acuity introduced structured behavioural evidence into selection, giving decision-makers a clearer basis for assessing sales capability.
Targeted development
Individual and team insight enabled learning and coaching to be targeted at the capabilities most relevant to performance.
MORE CLIENT STORIES
Evidence across different sales environments
ARUP
Developing trusted advisors
Arup wanted senior colleagues to build more influential relationships with clients and partners. More than 500 colleagues completed Acuity, creating a clear view of individual and organisational strengths. The findings informed conference activity and future development investment, while personal reports enabled individuals to take ownership of their priorities.
500+ senior colleagues assessed
GLOBAL
Creating consistent sales capability
Global wanted a more consistent approach across its sales network. Acuity was completed by 158 salespeople, combining individual and manager evidence to identify strengths and development needs. The findings informed targeted training and strengthened the connection between recruitment, onboarding and development.
23% more monthly sales revenue
BUPA
Developing account management capability
Bupa used Acuity to establish a baseline of capability as its salespeople moved towards becoming trusted advisers. Individual and team evidence informed a tailored account-management programme, supported by one-to-one feedback and targeted development activity.
The highest-performing third achieved stronger Acuity scores
What could behavioural insight reveal in your organisation?
Whether you are recruiting, developing or transforming a sales team, Bloojam can help you connect behavioural evidence with the commercial outcomes that matter.