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In our second issue of Bloojam Bookclub we’re recommending a title that has something for both B2B salespeople and those in leadership roles:

Title: Stop Selling and Start Leading

Author: James Kouzes, Barry Posner, Deb Calvert

Who is it aimed at? Salespeople and Leaders

What is it about?

Research showing that at its core selling, like leading, is based on relationships. Written by highly respected experts in Leadership, this book describes their research into sales and the striking similarities between the behaviours that drive success in both sales and leadership roles. For each of the 10 behaviours described, there are practical activities that you can implement immediately.

Why should I read it?

This book combines our two favourite subjects- B2B sales and Leadership- and makes a great case for why both are important in business, and how both can learn from each other. For any aspiring leader or strategic salesperson the insights are invaluable.

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