According to a recent YouGov survey, a majority of Britons feel that empathy is on the decline in the UK. Are we turning into a nation of people who see events only from their own perspective? Are we less interested in other people’s views? And if this is the case what relevance does it have for sales?
Whether we’re being cold-called by our utilities provider to commit to a longer-contract with more add-ons for only an extra £7.50 a month or encouraged by our car insurance provider to add legal protection or no claims discount cover again for just a small increase in our premium, it seems that the customer is increasingly seen as someone who should be wrung dry for every available penny regardless of what their actual needs might be.