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Brexit. The Ultimate Strategic Sell (Part 1).

There is no doubt that Theresa May has a very difficult job on her hands when the country appears so divided. A lot has been written about her leadership style and whether she is sufficiently flexible to broker a deal that is acceptable to all sides.  But what if the issue is not her ability to lead but is more to do with her ability to sell? In fact, the whole Brexit process certainly fits our definition of a ‘strategic’ sale i.e. it is a complex negotiation that takes place over an extended timeframe and involves multiple stakeholders.

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