In the latest ‘State of the Connected Customer’ report from Salesforce, your B2B buyer’s needs are laid bare. 89% of buyers say the experience a company provides is as important as the products or services it provides. The salesperson’s role in providing that experience is critical and the great news is, if you can provide a quality experience, 82% of buyers say that it raises their expectations of other companies, thereby raising the bar for your competition.
According to a recent YouGov survey, 51% of people in the UK believe that Britons’ ability to sense, understand and share the feelings of others has declined over the last 12 months. This is particularly interesting as it comes at a time when appreciation of the importance of soft skills in leadership is rising among businesses.