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Bloojam Bookclub: Issue 1

If you’re looking to further your professional development during lockdown we’re launching Bloojam Bookclub offering our recommendations of key texts from the field of business psychology that are relevant for people in sales and leadership roles. Our first recommendation is below:

Title: To Sell Is Human

Author: Daniel Pink

Who is it aimed at? Everyone

What is it about?

His principal argument is that, as professionals, we are all in sales whether we are selling a product or service or simply an idea- in fact any situation in which we are trying to persuade others to part with their resources e.g. money, effort or attention. Drawing on research from a broad range of social sciences he skilfully pinpoints three key qualities that are most valuable in moving people from one position to another.

Why should I read it?

Packed with references, the author has done the research for you and as an ex-journalist, it is easy to read and written in a format that is both insightful and entertaining.

Blogs Sales Development

When Only The Best Is Good Enough

We’re all far too used to settling for a team that has a one or two sales superstars, an acceptable number of patchy performers (who somehow  pull something out of the bag on the last day of the month!), and a few people who used to show potential but have slightly lost the plot and failed to shine. We’ve all worked in these teams and you might even be at risk of putting together your own version of such a team right now.

Blogs Sales Development

The Upsides Of Lockdown

With businesses encouraging staff to work remotely and clients cancelling meetings, you and your sales team have a unique opportunity to focus on your own development.

Over the last few weeks I, like many of you, have found sales meetings and other face-to-face client interactions being either postponed or moved online. Initially I was concerned, and I still am, by the impact that these delays could have on my sales pipeline.

But more recently, I have found an upside. Most people will have heard the phrase ‘necessity is the mother of invention’ but who first said it? Read on to find out…

Blogs Sales Development

With Worldwide Recession Looming, Will Your Salesforce Step Up To Hit Their Target?

As I write this blog, the FTSE 100 index has experienced its worst day in over a decade, wiping £124bn off the value of its companies. In a clear sign of their fears of a recession, the Bank of England has slashed its rate from an already record low of 0.75% to just 0.25% in a move designed to bolster the economy in a pre-emptive response to the impact of the coronavirus outbreak.

Blogs Leadership Development Sales Development Sales Leadership

Leadership truths no 1: Great leaders are open-minded and always learning

Do you find the myriad of different leadership models and theories difficult to navigate? You’re in good company! Personally, I find it helpful to focus in on areas of commonality or convergence, as well as what the research tells us about these areas – this tends to lead me away from the buzz words and passing trends.

Blogs Sales Development Sales Recruitment

Good salespeople are low in empathy, aren’t they?

According to a recent YouGov survey, a majority of Britons feel that empathy is on the decline in the UK.  Are we turning into a nation of people who see events only from their own perspective? Are we less interested in other people’s views? And if this is the case what relevance does it have for sales?

Whether we’re being cold-called by our utilities provider to commit to a longer-contract with more add-ons for only an extra £7.50 a month or encouraged by our car insurance provider to add legal protection or no claims discount cover again for just a small increase in our premium, it seems that the customer is increasingly seen as someone who should be wrung dry for every available penny regardless of what their actual needs might be.

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