ABOUT BLOOJAM
Behavioural science for better sales performance
We combine business psychology, commercial insight and practical experience to show what great looks like, where capability gaps exist and where focused action will make the greatest difference.
OUR APPROACH
Evidence that works in the real world
Effective sales performance is shaped by more than process or technical knowledge. Our approach connects behavioural science with the realities of the role and the outcomes the organisation needs to achieve.
Business psychology
Use robust behavioural evidence to understand the motivations, sales behaviours and interpersonal capabilities that influence performance.
Commercial relevance
Connect behavioural patterns with role requirements, organisational priorities and real performance evidence.
Practical application
Translate insight into clearer recruitment decisions, focused development priorities and more effective coaching conversations.
WHY BLOOJAM
Specialist expertise in sales behaviour
Bloojam was founded in 2005 to help organisations make better decisions about people and performance.
Over time, our work has increasingly focused on the distinctive human demands of complex B2B sales and client-facing roles—environments in which technical expertise alone is rarely enough.
That experience led to the development of Acuity, our behavioural assessment for strategic sales. Acuity gives organisations a clearer view of the motivations, sales behaviours and interpersonal capabilities that distinguish stronger performers.
Today, we combine Acuity with consultancy, training and practical support to help clients strengthen recruitment, focus development and build sustainable sales capability.
EXPERIENCE & CREDIBILITY
Trusted expertise, proven in practice
More than 20 years of practice
Since 2005, Bloojam has helped organisations use business psychology to make better decisions about people, capability and performance.
Evidence linked to performance
Across separate client studies, stronger Acuity scores have been associated with better commercial performance. At Global, the top half generated 23% more monthly sales revenue; at SCC, top-quartile sellers averaged 128% of target compared with 81% for the bottom quartile.
Independent recognition and partnership
Acuity was Highly Commended at the 2026 Association for Business Psychology Awards. Acuity training is delivered in partnership with Psysoft, whose BPS Test User course is accredited and verified by the British Psychological Society.
OUR PEOPLE
Experienced practitioners, focused on practical impact
Our role is not simply to provide assessment scores. We help clients interpret evidence, challenge assumptions and translate behavioural insight into decisions that managers and individuals can act upon.