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Acuity® 360 Feedback

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Transform Your Sales Team Through 360 Feedback

Acuity® 360 Front Cover

The Acuity® 360 online tool enables individuals and organisations to gain valuable insights into the strengths and development needs of their salesforce.  Significantly the Acuity® 360 tool allows you to hear directly from your customers what they think of your salespeople alongside more traditional rater groups such as Line Managers, Peers and Direct Reports.

Acuity® 360 is a powerful analytical tool that will enable you to:

  • Measure the success of training and development interventions by comparing your salespeople over time
  • Compare sales behaviours to actual sales performance
  • Compare your sales teams against benchmark data
  • Provide individuals with clear development activities that will address critical behaviours from the Acuity for Strategic Sales model
  • Support talent management and succession planning
  • Efficiently monitor and manage the 360 completion process, prompting raters when required

Based on the Acuity® for Strategic Sales model the Acuity® 360 enables you to see how your salesforce compares against 9 key factors that robust research shows are critical to success in strategic sales roles.


Acuity® 360 Capability Summary

What is 360 degree feedback?

  • The process by which an individual can evaluate themselves against a set of behaviour statements and ask others to also rate these statements. The results are compiled in a report which shows how each group of raters has evaluated the individual against those statements.

Where can 360 feedback add value?

Some of the common applications for 360 feedback include:

  • 121 Feedback and Coaching: The 360 feedback report enables the coach to quickly focus in on the key development needs of the individual using powerful feedback from those people who know that salesperson best.
  • Training and Development: At a group level the 360 data can be used to identify the strengths and development needs of a sales team or function, enabling any training or development programme to be tailored to those needs, thereby ensuring maximum value for the client. For the individual they can use their personal 360 feedback report to identify what they need to address, and to create a personal development plan in advance of any training, so that they are fully focused on ensuring that the training will add most value for them.
  • Talent Management: 360 data can be used to benchmark talent within an organisation, to identify high performers and those that require development, to identify those with potential to progress further and to create succession plans.

Why should I use the Acuity® 360 for my sales team?

Acuity® 360 Strengths & Development Areas

  • Whilst other 360s allow you to gather feedback from an individual’s line manager, peers and direct reports, the Acuity® 360 is unique in enabling you to hear from the most important stakeholder: your customer.
  • The Acuity® 360 is based upon the Acuity® for Strategic Sales model, a comprehensive, research-led analysis of the key qualities that drive success in a strategic sales role.
  • The Acuity® 360 has been designed by Business Psychologists with years of experience of analysing behaviour in sales roles across many different industries.
  • The organisational analytics feature enables you to assess the success of training and development programmes to help you get maximum return on your training budget. It also enables you to track and measure progress of individuals over time.
  • The modern system interface is user-friendly and accessible via mobile device enabling your sales team to respond on-the-go and in real-time.


Download our product sheet or contact us to find out more.