If you’re looking to further your professional development during lockdown we’re launching Bloojam Bookclub offering our recommendations of key texts from the field of business psychology that are relevant for people in sales and leadership roles. Our first recommendation is below:
Title: To Sell Is Human
Author: Daniel Pink
Who is it aimed at? Everyone
What is it about?
His principal argument is that, as professionals, we are all in sales whether we are selling a product or service or simply an idea- in fact any situation in which we are trying to persuade others to part with their resources e.g. money, effort or attention. Drawing on research from a broad range of social sciences he skilfully pinpoints three key qualities that are most valuable in moving people from one position to another.
Why should I read it?
Packed with references, the author has done the research for you and as an ex-journalist, it is easy to read and written in a format that is both insightful and entertaining.