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Acuity® for Strategic Sales

Acuity® for Strategic Sales Bloojam

Research shows that in a strategic sales environment the sales process has become increasingly complex;

  • customers are more informed about your products and services before they contact you
  • there are multiple stakeholders and decision-makers within the client organisation, each with their own needs and priorities
  • as the cost of the solution increases, buyers become more cautious so that it becomes more critical to show the solution’s value
  • as a result the sales process often takes months

No surprise then that in this new sales landscape there is a clear need for salespeople to adapt their selling practices. Customers want your salespeople to act as trusted advisors who can add insight and value, not just a transactional seller.


The Acuity® for Strategic Sales Model

We have undertaken a wide-ranging and comprehensive review of nearly 50 years of credible sales research covering tens of thousands of salespeople to identify the 9 key capabilities required of salespeople engaged in strategic selling:

The Acuity® for Strategic Sales Model

Acuity® for Strategic Sales Model

Incorporate the Acuity® for Strategic Sales model into your recruitment process so that you can identify the sales stars among your candidates.

Use the Acuity® 360 with your existing sales teams to identify individual and group development priorities that will enable you to get better outcomes from your training budget.

Download our whitepaper or contact us to find out more.

Download the whitepaper

Complete the form below to access the Acuity for Strategic Sales whitepaper.
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60% of B2B buyers don’t want to talk to a salesperson until they have researched potential suppliers

(Sales Perception Survey, Hubspot 2016)

The average number of people involved in B2B purchases has grown to 6.8

(The New Sales Imperative, CEB 2017)

There is no single client decision-maker. 59% of buyers have formal buying groups in place to review purchases

(B2B Buyer’s Survey, Demand Gen 2017)

The average B2B sale now takes 4.9 months

(The New Sales Imperative, CEB 2017)

79% of B2B buyers agree that a salesperson needs to act as a ‘trusted advisor’ to their business

(State of the Connected Customer, Salesforce 2016)

The top sales challenge identified by sales professionals is getting the customer to buy now

(Sales Perception Survey, Hubspot 2016)