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Virtual College now using sales personality test to recruit salespeople

Tuesday, May 19th, 2015

With over 1.5 million online learners, Virtual College is one of the leading providers of e-learning in the UK. Virtual College has over 300 courses available to choose from, including market-leading e-learning tools focused specifically on helping organisations improve their training practices and efficiency by adopting online tools. To continue their ambitious growth plans Virtual College is expanding their business development team and they came to Bloojam to help them get this right.  Bloojam recommended using the SPQ®, a uniquely sales-focused online sales personality test that directly assesses the motivation, style and sales effectiveness of salespeople against 18 critical outputs. For example, it assesses how comfortable an individual is with cold calling, their willingness to ask for referrals and their clarity and focus on their sales targets. By mapping these 18 outputs against the key deliverables for the role, Virtual College were able to clearly understand each candidate’s unique sales behaviours and how they may help or hinder their performance in the role. At interview these behaviours can be explored further using targeted questions that directly address any areas of concern. The SPQ is a sales personality test for any business wishing to maximise the performance of their sales team. For one client the SPQ® profile of a successful salesperson was shown to deliver an average 37% increase in sales per person (£28k per person).